Public Relations for Small Businesses: Avoiding and Surviving a Crisis

A crisis is any event – business or personal – that disrupts your company and takes your eye off the ball. Depending on how they’re managed, crises can be short-lived and temporary, or they can threaten the very existence of an organization.  Smart planning and effective crisis management can have a significant impact on the duration and scope of a crisis. 

Through this call participants will gain:

• A keen understanding of the potential threats – from a technology glitch to a death in the family – that could develop into a business crisis
• A walk-through of the pieces of a crisis management plan and why it’s critical to have one for your business
• Confidence in handling the media during a crisis
• Tips for engaging others in the crisis management process
• Ways to use a crisis as a learning experience and enhance your business reputation

All attendees will also receive FREE complimentary resources on best practices for handling a crisis.  To register to attend the webinar on Thursday, December 15 at 4:00 PM Easter, click here.

This webinar is presented by Julie Conrad, APR, Owner, Julie Conrad Communications and Nora Jacobs, APR, Vice President, Hennes Paynter Communications.

Julie Conrad leads communications programs for small businesses, guiding organizations in developing and telling their story. A strategic communications expert with 15 years of experience, Julie has delivered planning and council to organizations of all sizes, including ADP, Sanofi-Aventis, MSN, Coldwell Banker, Cintas, and The PGA of America. She has partnered with businesses on various crisis management situations and has media-trained and developed messaging for C-level executives and high-profile individuals, including the 2004 & 2006 U.S. Ryder Cup Captains.  In addition to her work as an independent practitioner, Julie is of counsel to Hennes Paynter Communications. Ms. Conrad is an accredited member (APR) of the Public Relations Society of America.

Nora Jacobs is an experienced crisis communications counselor with three decades of agency and corporate experience. Over the years, she has counseled top executives at companies, associations, nonprofits and professional service firms throughout the country on reputational issues and problems ranging from accidents, environmental concerns, product failures, criminal matters and activist attacks to reorganizations, management transitions and downsizings. She has a strong portfolio of client work in consumer and industrial products, healthcare, biotechnology, education and economic development. Ms. Jacobs is an accredited member (APR) of the Public Relations Society of America.

To register to attend the webinar on Thursday, December 15 at 4:00 PM Easter, click here.