Strategy

All it takes is a quick search around the internet or a stroll through the decoration section at your local mega-retail store to notice that there is always some reason for celebration.  Holidays or some other event, historical, religious, or just plain wacky, seem to be slated for every day and every week of the year.  While Flexible Work Arrangement Week and National Hug Holiday Week both sound like events I could get into this month, I was particularly interested to learn about National Small Business Week.

As you may have seen from our whitepaper and online social activities, Inner Circle recently completed a Member survey based upon the methodology in Fred Reichheld's book, "The Ultimate Question: Driving Good Profits and True Growth."  The ultimate question to ask your clients is this: "How likely are you to recommend us to a friend?"  At the end of the day, this is the only answer that truly matters.

I know they say you should never go grocery shopping when you’re hungry. I hope it’s OK to blog.

I’ve been daydreaming about a favorite ice cream shop where they offer every customer a Ziggy. You order your cone exactly as you want it, but they go one step further in serving it to you. Using a melon-baller-size scoop, they add just a little bit more, the Ziggy. You can have one extra bite of your favorite, vanilla on top of vanilla for those who like to keep it simple, or you can satisfy your taste for that runner-up flavor that didn’t get picked this time as the main attraction —Mint Chocolate Chip on top of Elephant Tracks (peanut butter cups in chocolate ice cream), for example. Hypothetically, of course.