The Insider Blog

on August 5th, 2011
Strategy

I’ve been doing a lot of brainstorming on branding lately and in preparation for our INSIDER Webinar next month on Managing Your Online Reputation, I’ve been concentrating my thoughts on online branding in particular.  At first thought the term “brand” conjures images of Coca-Cola, Target and McDonald’s; their colors, logos and iconic images.  While these may be some of the most-well known brands in the world, as a consumer I feel the realm of branding has expanded beyond these pieces and I’ve actually become loyal to brands through arenas that have little to nothing to do with anything traditionally created by a marketing department. 

on May 18th, 2011
Strategy

All it takes is a quick search around the internet or a stroll through the decoration section at your local mega-retail store to notice that there is always some reason for celebration.  Holidays or some other event, historical, religious, or just plain wacky, seem to be slated for every day and every week of the year.  While Flexible Work Arrangement Week and National Hug Holiday Week both sound like events I could get into this month, I was particularly interested to learn about National Small Business Week.

Kylene Golubski
on March 2nd, 2011
Strategy

A colleague recently sent me a short doc summarizing Napoleon Hill’s 17 Universal Principles of Success & Achievement.  I love these quick doses of insight, especially with a new baby!  Sitting down to read a full book is a luxury these days (unless it’s a Dr. Seuss).

Let me share with you Principle #2: The Master Mind Principle.  It is defined as the coordination of effort between two or more people in a spirit of perfect harmony in order to achieve a specific objective.

Inner Circle peer groups are a formal option for business owners and CEOs to apply this principle.  But there are so many other examples of areas where the Master Mind group concept can be applied:

 

Kylene Golubski
on September 17th, 2010
People

Business owners seem to know that the idea of sharing results and outcomes is a no-brainer for building a productive and motivated team. Without clear feedback that tells them if their actions are creating the right results, employees may feel like their fumbling around in the dark. It’s like trying to scratch the itch on somebody else’s back without the benefit of any “a-little-to-the-left-now-up-a-bit-yes-there-there-there” guiding statements.  You’re bound to hit the spot by sheer luck eventually, but, really, why make it harder than it needs to be?

Kylene Golubski
on July 15th, 2010
Execution

Creating accountability is challenging because it is easy to get caught up in the day-to-day operations of your business. If you are not generating ideas to overcome business issues and then implementing those solutions, long-term success can be hard to achieve. Here are some ways you can start holding yourself more accountable to improve your business success:

Kylene Golubski
on April 27th, 2010
Execution

Accountability has always haunted business owners. Employees have someone to report to, someone to push them for results and most important, someone to hold them responsible. Business owners typically have no one to answer to but themselves. This makes it difficult to move the business forward. It does not have to be this way. Here are some ideas for increasing your efficiency as a business owner by increasing your accountability:

Kylene Golubski
on April 8th, 2010
Execution

Sometimes you find wisdom in unexpected places. Today’s “a-ha” moment came when I was reading the horoscope page. One horoscope in particular — not even for my astrological sign — struck a cord: “The difference between going with the flow and being passive is something only you know in your heart. One has to do with timing, and the other has to do with fear.”

 

Kylene Golubski
on March 3rd, 2010
Strategy

As you may have seen from our whitepaper and online social activities, Inner Circle recently completed a Member survey based upon the methodology in Fred Reichheld's book, "The Ultimate Question: Driving Good Profits and True Growth."  The ultimate question to ask your clients is this: "How likely are you to recommend us to a friend?"  At the end of the day, this is the only answer that truly matters.

Kylene Golubski
on January 28th, 2010
Strategy

How is your life and business being impacted by the decisions you're NOT making?

Imagine a table in front of you.  On it are all the decisions you know you should make.  Some are large, some are small.  Some could have a profound impact on your business or your life if you would act on them, others are relatively insignificant.  Some are fresh surfaced, and some have been waiting for your final call for a very long time.  This exercise will help you sort these decisions out and put you in a better position to jump off the fence.

Kylene Golubski
on December 2nd, 2009
Strategy

I know they say you should never go grocery shopping when you’re hungry. I hope it’s OK to blog.

I’ve been daydreaming about a favorite ice cream shop where they offer every customer a Ziggy. You order your cone exactly as you want it, but they go one step further in serving it to you. Using a melon-baller-size scoop, they add just a little bit more, the Ziggy. You can have one extra bite of your favorite, vanilla on top of vanilla for those who like to keep it simple, or you can satisfy your taste for that runner-up flavor that didn’t get picked this time as the main attraction —Mint Chocolate Chip on top of Elephant Tracks (peanut butter cups in chocolate ice cream), for example. Hypothetically, of course.

Kylene Golubski
on November 12th, 2009
Strategy

"Stretch goals change behavior."

This was a quote shared with me by an Inner Circle franchise owner, in reference to a Member who set a near impossible Action Item to achieve before his next month's Circle meeting.  When asked why he set such an agressive goal, he stated "stretch goals change behavior."

Kylene Golubski
on October 30th, 2009
Execution

I recently had the opportunity to attend a Buffini & Company webinar regarding referral based lead generation.  If you're not familiar with Buffini, they are the nation's largest coaching organization founded on the referral based lead generation strategies of Brian Buffini.  Their strongest niche is real estate professionals and here's an interesting statistic: Buffini-coached realtors earn, on average, 7 times more than non-Buffini realtors.  Wow.

Kylene Golubski
on October 20th, 2009
Execution

Courtesy of Michael Synk, Owner, Inner Circle Mid-South......

A major insight from Inner Circle#45 this past week, is that if you want to succeed at something (rolling out a new product line, adding a new sales person, setting up metrics to measure success, it really doesn't matter what) you have to put effort into allowing those involved to succeed. Adding a product line and just giving the sales force some brochures and telling to go sell, just won't cut it. Likewise with adding a new sales person. Giving him a territory and briefcase and pointing him at the door or phone will get you failure rather quickly.

Kylene Golubski
on September 29th, 2009
Execution

A revealing question to ask an entrepreneur is, “What is one behavior in your life that regularly sabotages you as a business owner?”

The answers are varied. Some individuals can’t say “no” to any request, some have to keep their fingers in every detail even though it bogs things down, and some procrastinate on making decisions. Each sabotaging behavior is rooted in a corresponding fear: people won’t like me if I refuse them, things won’t be done correctly if I don’t control them, and I’m not smart enough to make the right choice.

Kylene Golubski
on August 19th, 2009
Execution

During any given Inner Circle monthly meeting across the country, the facilitator may advise a Member that they need to “Hug The Monster.”  Coined by Inner Circle founder, Norm Stoehr, the phrase relates to those unpleasant tasks typically associated with removing a significant obstacle in one’s business or life.  Consciously or subconsciously, it is human nature to avoid the Monster.

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